Reveals how market makers are rewriting the rules of commerce. This book offers a strategic blueprint for designing, implementing, and profiting from electronic markets. It also shows how companies can use markets in procurement, resale, and clearance, and in applications such as prediction, risk management, and decision making.

* Cryptography is the study of message secrecy and is used in fields such as computer science, computer and network security, and even in instances of everyday life, such as ATM cards, computer passwords, and electronic commerce. Thanks to his innovative and ingenious books on the subject of cryptography, Bruce Schneier has become the world’s most famous security expert. Now, his trio of revolutionary titles can be found in this unprecedented, value-priced collection.

* Applied Cryptography: Protocols, Algorithms, and Source Code in C, Second Edition: This seminal encyclopedic reference provides readers with a comprehensive survey of modern cryptography. It describes dozens of cryptography algorithms, offers practical advice on how to implement them into cryptographic software, and shows how they can be used to solve security problems.

* Secrets and Lies: Digital Security in a Networked World: This narrative, straight-talking bestseller explains how to achieve security throughout computer networks. Schneier examines exactly what cryptography can and cannot do for the technical and business community.

* Practical Cryptography: As the ideal guide for an engineer, systems engineer or technology professional who wants to learn how to actually incorporate cryptography into a product, this book bridges the gap between textbook cryptography and cryptography in the real world.

Flash Boys is about a small group of Wall Street guys who figure out that the U.S. stock market has been rigged for the benefit of insiders and that, post–financial crisis, the markets have become not more free but less, and more controlled by the big Wall Street banks. Working at different firms, they come to this realization separately; but after they discover one another, the flash boys band together and set out to reform the financial markets. This they do by creating an exchange in which high-frequency trading―source of the most intractable problems―will have no advantage whatsoever.

The characters in Flash Boys are fabulous, each completely different from what you think of when you think “Wall Street guy.” Several have walked away from jobs in the financial sector that paid them millions of dollars a year. From their new vantage point they investigate the big banks, the world’s stock exchanges, and high-frequency trading firms as they have never been investigated, and expose the many strange new ways that Wall Street generates profits.

The light that Lewis shines into the darkest corners of the financial world may not be good for your blood pressure, because if you have any contact with the market, even a retirement account, this story is happening to you. But in the end, Flash Boys is an uplifting read. Here are people who have somehow preserved a moral sense in an environment where you don’t get paid for that; they have perceived an institutionalized injustice and are willing to go to war to fix it.

For thousands of years, it was the visionaries and writers who argued that we cannot be alone-that there is intellegent life in the universe. Now, with the discoveries of the Hubble Telescope, data emerging from Mars, and knowledge about life at the extremes, scientists are taking up where they left off. Amir Aczel, author of Fermat’s Last Theorem, pulls together everyting science has discovered, and mixes in proabability theory, to argure the case for the existence of intelligent life beyond this planet. Probability 1 is an extraordinary tour de force in which the author draws on cosmology, math, and biology to tell the rollicking good story of scientists tackling important scientific questions that help answer this fundamental question. What is the probability of intelligent life in the universe? Read this book, and you’ll be convinced, by the power of the argument and the excitement of the science.

This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis.

Scrum and Kanban are two flavors of Agile software development – two deceptively simple but surprisingly powerful approaches to software development. So how do they relate to each other?
The purpose of this book is to clear up the fog, so you can figure out how Kanban and Scrum might be useful in your environment.
Part I illustrates the similarities and differences between Kanban and Scrum, comparing for understanding, not for judgement. There is no such thing as a good or bad tool – just good or bad decisions about when and how to use which tool.
Part II is a case study illustrating how a Scrum-based development organization implemented Kanban in their operations and support teams.
Consistent with the style of “Scrum and XP from the Trenches”, this book strikes a conversational tone and is bursting with practical examples and pictures.
This book includes:

• Kanban and Scrum in a nutshell
• Comparison of Kanban and Scrum and other Agile methods
• Practical examples and pitfalls
• Cartoons and diagrams illustrating day-to-day work
• Detailed case study of a Kanban implementation within a Scrum organization

“Marketing Strategy, 7/e” is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter’s Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.

Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter’s framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.

More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter’s ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.

Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:

• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

Praise for Creativity, Inc.

“Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.”—Jim Collins, co-author of Built to Last and author of Good to Great

“Too often, we seek to keep the status quo working. This is a book about breaking it.”—Seth Godin